The 1950’s are gone. Lamb chops aren’t 79 cents a pound anymore, nor are giggling secretaries with fire engine red lipstick looking to schmooze the boss. It’s 2007, and the expression, “Time is Money” couldn’t be more real. We’ve had that expression drilled into our little heads since Captain Kangaroo. So if 90 percent of businesses can’t justify in-sourcing their email, then that means the viable option is outsourcing.
Let’s get right to the Who, What, Why, Where and When’s. Obviously any business facing renewed pressure to cut operating costs covers the who and why. Chances are that’s you , the company down the street, and every other operation in Make-A-Buck, USA. Cost analysis has shown outsourcing to be more cost-effective than in-house hosting for almost all types of operations. Servers, software licenses, IT personnel, networking hardware and software are eliminated. Your IT staff is free to focus on the day-to-day issues important to your core business. By outsourcing your email to an external provider, a business can focus on its core competencies instead of on implementing email technologies.
OPTIONS TO NOTE
An outsourcing vendor should provide anytime, anywhere, reliable access to email. Also, look for vendors who offer a wide range of messaging features such as POP3, IMAP4, and WebMail (a feature-rich Web-based interface). When it comes to fees, outsourcers typically charge for services on a per-user-per-month basis.
RECEIVE A MULTITUDE OF ADVANTAGES
Increase ROI due to subscriber growth and reduced total cost of ownership.
Attain a predictable cost structure.
Shift IT focus back on your core business.
Overcome technical infrastructure limitations.
Compensate for internal staff shortages or lack of technical expertise.
Provide reliable and efficient service.
Enjoy unparalleled features and extraordinary benefits.
Provide maximum server uptime and system availability.
Achieve faster implementation and integration.
Improve customer and employee satisfaction.
Receive 24×7 superior technical support
Gary Bacchetti is President of Marketing & Advertising Services Center, Inc, of Buffalo, New York. MASC is a privately held marketing, advertising, and email service bureau serving small to mid-sized businesses coast-to-coast since 1993.
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